P8: Present the new product to proposed stakeholders
Having created the proposal document for my project, I now need to prepare to present the idea to the client. I will need to make this presentation informative and address all of the key aspects outlined in my proposal. It also needs to be entertaining or at the very least engaging enough to keep the clients interested.
Here is a basic structure of how my presentation will go:
I have also created a powerpoint presentation to assist in helping the client visualise my app idea and the themes behind it, as well as keeping them engaged with the presentation:
Here is a basic structure of how my presentation will go:
- Introduction of myself and app
- Brief App history
- Go through purpose of the app with personal anecdotes
- Go through content of the app with visuals and examples
- Marketing ideas and platforms
- Money making potential
- Multiplatform use
- Conclusion
I have also created a powerpoint presentation to assist in helping the client visualise my app idea and the themes behind it, as well as keeping them engaged with the presentation:
Unit 26 App Presentation by Beau Beaumont on Scribd
Here is the video of my presentation:
I think my presentation went very well. Despite the technical issue of my presentation being projected half off of the projector, I still made it work as I could still explain and pitch the product effectively.
P9: Explain analysed feedback for project feasibility
Having presented to the client panel, they gave me some in depth verbal feedback. Here is the video of that feedback, and my analysis of it:
Positive feedback
- Interesting App (0:18)
- Very enthusiastic presentation (2:00)
- Good market research (3:24)
- Loved the idea of working with influencers (5:24)
Questions asked + responses
- What will the setup and running costs be? (0:20) - This was an aspect that I neglected to mention in my presentation and should have due to it being a key aspect of pitching the app to the client. This was fine as the question gave me an opportunity to address this aspect of production. Through my research I discovered that to put an app on the "App Store" Apple charges a fee of $99 per year, or around £80. In terms of development costs, this varies based on app complexity, amount of staff and equipment used. One source (https://savvyapps.com/blog/how-much-does-app-cost-massive-review-pricing-budget-considerations) said that typical cost for a startup app with a team of four would typically range from $140,000-$210,000. Apps built by big agencies can cost anywhere between $500,000-1,000,000. Smaller firms such as "Savvy apps" typically cost between $200,000-$500,000. These costs include equipment, team member costs and server use. It's difficult to pin down an exact development cost, but as we are pitching to a development firm, and require a team of more than 4 people, I would suggest a reasonable development budget for this project with all fees included would be within the ballpark of $200,000-$300,000, or roughly £150,000-£250,000
- Will the "premium" version remove mutually beneficial external sponsorship (2:27) - This question arose due to the client's confusion between the pop-up adverts on my app and the sponsorships that the app will promote. The answer to this question is that no, the premium feature will not remove these sponsorships such as product placement and affiliate links. This is because these are non-intrusive and do not effect the user experience of the product. Therefore there is no need to remove them. These aspects are even beneficial to users, as they could potentially allow for exclusive deals and discounts. What will be removed when the membership is paid for are the advertisements that appear on the top and bottom of your screen during use of the app. These ads are more "Intrusive" and offer nothing to the user experience. They are simply there as a means of revenue. If a subscription fee is paid however, then we do not need this revenue and can remove them, offering a sleeker user experience amongst other benefits.
- What would make users come back to the app once they are no longer a "Newbie"? (6:05) - This question is good to consider as it leads me to thinking about the longevity of the app and it's features, particularly what would keep users paying the subscription fee after they feel that they have a good grasp of the concepts that the app assists users with. My response to this is that the longevity of the "Premium" membership comes from the personalisation and tailored content such as tailored workout plans and goals based on user information and previous workout records. These are features that tie in well with the fundamental design of the app, and will keep users hooked past the point of being a "Beginner."
Development potential
Some of the feedback I received wasn't in the form of questions, but in the form of ideas and potential development avenues that could be looked into for the apps lifespan. This was nice feedback to receive as not only did it give me ideas for the potential future of the project, it also showed that the clients were enthusiastic about the project to an extent where they were thinking of how it could grow and develop. Here are a couple of the ideas presented to me:
- A progress tracker/Logbook (6:22) - This is a brilliant idea that ties in well with the idea of tailoring workouts to users. For these users the app could not only give tailored workouts, but also allow for information to be put in about previous workouts in order to log performance. This would help users visualise their progress. This could be even further developed so that the tailored workouts could change based on previous performance, changing to include new weight/rep/set targets.
- Further integration with Apple Watch/FitBit to push safety (3:55) - This expands upon the multi-platform ideas presented in my presentation and proposal. This client suggested that potentially the FitBit/Apple Watch could be used track and ensure that safe technique is being practised by users when they are performing their workouts. To do this the Watch could potentially track space, movement, speed, etc. in order to inform users when they are performing a workout safely. This is a brilliant idea, but from my research I have found that this kind of concept is very difficult to implement by utilising just one apple watch. This is because the Apple watch cannot be used as a sensor for space around the user, nor can it accurately track a users form during an exercise as it is bound to only one wrist at a time. Therefore, I believe that despite this being an interesting idea, it would simply be too difficult to implement effectively with current personal device technology.