P4: Create production materials be used in the original media product
Rushes:
Here are a few rushes from my filming. these shots display raw footage and give a bit of insight into my production process.
Rush 1
This shot is intended to be the first shot of my video. It is a low angle shot showing the market square and chapel. As you can see, it pans to the right and follows the movement of the person walking in the footage. I like this shot as the pan is very smooth, and the low angle makes all the buildings and structures around like 'Mighty' and large. The lighting is also great, and denotes a lovely sunny evening whilst also be warm and creating interesting shadows.
Rush 2
This shot is similar to the last, except this time closer to the chapel to show greater detail. I like the pan up at the end of this shot as it will make a good transition into another shot.
Rush 3
This is a shot of the front of kings college. I think this shot could do with more movement so I may just use the end of the shot which has a pan left. I also think the lighting of this shot is too dark as we shot it later than others and it became quite cloudy. To improve this shot I will use filters and saturation to increase the brightness of the shot.
Rush 4
I like this shot as it has a lot of movement and is quite stable. The movement is also more dynamic than a simple pan. This shot could also do with being a bit brighter.
Filming evidence:
Here I got my runner to take some photos of me recording some shots of the town centre during the first day of our filming. Here I was going for some shots of the market square, and used the camera handheld to get a shot with more movement.
Voiceover Recording Evidencing:
Here my voice actor is recording his lines, referring to the script I have printed off for guidance. This was our recording session in the Netherhall Media Studio, utilising the professional microphones for high quality sound, and the soundproofing to prevent echoing.
Here I am using the sound mixing board in order to adjust levels during a soundcheck with my voice actor.
This was to ensure that voice levels were all even and that it would fit well with the other sounds in my product, such as music or diegetic soundly This was a process of having the actor "SoundCheck" by speaking into the microphone consistently and checking the levels through the monitor. If levels were off I would adjust them until they were at a reasonable consistent level. |
M3: Create production material that follows the codes and conventions of the chosen genre for the media product
In this section I will go over how my production materials fit within the codes and conventions of the genre that I am aiming for.
Genre: As I have established, I am aiming for the "Promotional video" Genre. Other focuses that are common in this genre are to be informative, educating as well as being entertaining to maintain audience attention.
Codes and Conventions followed:
Genre: As I have established, I am aiming for the "Promotional video" Genre. Other focuses that are common in this genre are to be informative, educating as well as being entertaining to maintain audience attention.
Codes and Conventions followed:
- Informative Speech - As I said, these videos are typically quite informative, as this helps with the goal of promotion through giving interesting information. I have followed this convention in my voiceover script, where I have my voice actor talk about Cambridge's legacy and culture. This can be seen in the following lines:
These lines inform audiences about what Cambridge it famous for, whilst also connoting that it is "Prestigious" and "Diverse." This achieves the goal of promotion through information.
- Promotional Speech - Another key convention of the promotional genre within the voiceover is the use of "Promotional Speech." These are speech techniques used to make the subject seem interesting and positive. This can be seen in the example above, where positive adjectives such as "Prestigious" are used to describe the university. Another example of this can be seen below, Where a leading phrase "As you can see" is used. This phrase links the voiceover in with the visuals, and creates the impression that the following positive impressions can be clearly "seen" by the audience, leading them to thinking that these are in fact their impressions.
- Mise-en-scene: There are various elements of mise-en-scene in my production that follow the codes and conventions of the genre. In terms of representation, this genre tends to represent many different people in order to be Inclusive and appealing to their target audience. I wanted to replicate this by representing both males and females within my production. here are some examples of where I have represented both genders:
As you can see here, I have included shots of both a male and female busker. This represents both genders and thus fits in with this convention. It also helps to further fit the brief by pushing the "Diversity" and equality in Cambridge.